The Importance of Brand Design In Hong Kong

Brand design is based on the correct positioning of the enterprise itself, based on the visual communication under the correct brand definition. It is an image entity that assists the development of the enterprise. It not only assists the enterprise to correctly grasp the brand direction, but also enables people to correctly and quickly Effective and deep memory of corporate image.

1. Design is the tip of the iceberg, but it is very important! If we understand the brand as an iceberg. The cultural system, employee behavior, organizational structure, core technology, marketing methods and other elements of the brand or company are the main body of this iceberg. Although hidden underwater, they are the most powerful support and driving force for the development of the brand.

2. Go back to the original point and discover the essence of the project or product! Design master Naoto Fukasawa’s sofa design principle tells us that aside from the seat cushion, backrest, etc., the sofa is actually just a stool in essence. The designer should think as purely as possible and design accordingly.
So our suggestion is not to rush to do everything, you might as well settle your mind first, and think about what is the most significant feature of this project or product, and what are their target customers and consumer groups...

3. Conciseness, clarity and concept are our design principles!
Simplicity and clarity is the most concise and intuitive way to achieve effective visual communication and dissemination, rejecting all unrealistic symbolic meanings and so-called connotations.
The concept is based on ingenious and unique design concepts and applications, which give people unexpected surprises and impressive impressions, thereby effectively enhancing the corporate image and cultural connotation.

The introduction of brand strategy by an enterprise will involve all aspects of the enterprise. Therefore, brand design must be comprehensively considered from the internal and external environment of the enterprise, content structure, organization and implementation, and communication media to facilitate comprehensive implementation. Specifically, it means that the brand design should adapt to the internal and external environment of the company; it should be in line with the company's long-term development strategy; the specific measures should be properly matched during implementation, so as not to affect the overall situation due to a mistake in a certain link.

The brand is the company's own, and the perceiver of the company's brand image is the consumer. Consumers’ recognition of the corporate brand is established by the corporate brand image. It is not a single act like a beautiful logo or packaging that can make consumers “loyal” to the company. Logos are only an important part of the brand image. The carrier allows consumers to strengthen the memory of your corporate brand image. Therefore, brand image is an important bridge between enterprises and consumers, and is the cornerstone of enterprise development!