Brand design in Hongkong

The importancce of brand to a product just like the face to a person. No wonder so many individuals and enterprises are finding ways to promote and improve their brand's impact. Hongkong is always known as a modern well developed city. It's  not only a shopping paradise but also the technology and finance are advanced even in the world. Since we are talking about the brand, the brand usually consist of colors, logo, images 

The font and name is so crucial to a brand, which decides if the brand can attract people's attention at first sight. And it's better to have different languages to explain the meaning of the logo or at least two languages like Chinese and English. You brand must be very special and novel enough to catch one's eyes and others would be more willing to know deep and distinct about your branding.

The effect of brand design on enterprises cannot be ignored. Many enterprises, especially small and medium-sized enterprises, do not have this awareness. They only focus on the sales, but if there's no branding influence power and there would be less customers. Nowadays everybody is marketing themselves online not to mention the enterprises, especially those who want to expand their branding and generate more profit.

The brand is the company's own, and the perceiver of the company's brand image is the consumer. Consumers’ recognition of the corporate brand is established by the corporate brand image. It is not a single act such as a beautiful logo or packaging that can make consumers “loyal” to the company. Logos are only an important part of the brand image. The carrier allows consumers to strengthen the memory of your corporate brand image. Therefore, brand image is an important bridge between enterprises and consumers, and is the cornerstone of enterprise development.

So the perfect corporate brand image must be well showed by the complete and correct brand design and in order to tell the consumers that "who I am," "what do I do." Those are the most important purpose of brand design.